The T9 Colorful tea packaging design stands out with its striking features and attention to detail. The outer packages are adorned with a grained leather texture in a specific Pantone orange, creating a sense of high quality. The 8-leaf-grass pattern and the protruding T NINE logo further enhance the visual appeal of the packaging.
One of the standout features of the T9 Colorful design is the use of multicolored seals. These seals not only add a touch of vibrancy to the packaging but also unify the visual effect when displayed on shelves, catching the eye of potential buyers.
Inside the packages, the tea bags are thoughtfully arranged into three groups, each containing four teabags. These groups are separated by envelopes that feature illustrations drawn by famous artists, adding an element of surprise and delight for consumers when they open the packages. The envelopes not only serve as a way to keep the inner packages organized during transportation but also double as bookmarks or cards, adding a practical and creative touch to the overall design.
The T9 Colorful tea packaging design is a testament to Lv Ronghua's attention to detail and commitment to creating a unique and memorable experience for tea lovers. The use of eco-friendly paper in Pantone colors, enhanced patterns, and the black gilding logo further contribute to the sense of high quality and craftsmanship.
With dimensions of 245mm in width, 85mm in depth, and 20mm in height, the T9 Colorful tea packaging is not only visually appealing but also practical for consumers to take along wherever they go. Each package contains 21 teabags, ensuring a sufficient supply of tea for tea enthusiasts.
The T9 Colorful tea packaging design project started in March 2017 and was completed in May 2018. Throughout the design process, Lv Ronghua and his team conducted extensive research to understand the cultural backgrounds and preferences of tea consumers, ensuring that the illustrations on the envelopes resonate with the target audience.
Overcoming the challenge of studying different tea cultures and presenting them in proper illustrations was a time-consuming task. However, it proved to be an effective way to attract customers with a sense of beauty and ceremony in the fine design of the packages.
The T9 Colorful tea packaging design has been recognized for its excellence and innovation. It was awarded the Iron A' Design Award in the Packaging Design category in 2019. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The T9 Colorful design stands out for its integration of industry best practices, competent technical characteristics, and its contribution to a better world.
Project Designers: LV RONGHUA
Image Credits: LV RONGHUA
Project Team Members: The creative director Lv ronghua
Project Name: T9 Colorful
Project Client: LV RONGHUA